HardApp is a project focused on using decentralized technologies for promoting the viewership of fist fighting on YouTube and engaging audiences in the process of both organization and monetization of the digital fist fighting sector. By relying on blockchain technologies with the inclusion of Non-Fungible Tokens and a native cryptocurrency, HardApp will allow fistfights to become a profitable type of sport accessible via YouTube to a new generation of viewers seeking entertainment and engagement with full involvement and personification of the process.

The project’s NFT platform will be acting as the main venue for the purchase, sale and exchange of limited-edition items and memorabilia connected to the fist fighting arena as a whole, as well as tickets to open, closed and sponsored events. The limited and highly emotionally-charged nature of the items will be acting in favor of their value as long-term value-aggregating instruments that act as both mementos and investments to their holders.

The possibilities of monetizing on the growing popularity of both the sport and the decentralized environment are virtually limitless, allowing HardApp to expand into adjacent industries and produce proprietary merchandise and launch associated projects with digital support.