Though fighting has a rich history, like any market – it faces problems that are impeding it from developing faster and more effectively.

Among the most prominent issues currently facing the fist fighting market are the following:

• High competition – The rapid and exponential growth of various types of entertainment content, including mixed martial arts, is taking up the market share that could be occupied by live fist fighting shows. Extremely high competition is being posed from the mobile, online, and conventional console and PC gaming industries, which are offering highly-addictive forms of entertainment. Streaming services are gaining popularity as well, along with such platforms as Tik Tok and others, which are offering fast and easy to consume forms of entertainment that do not require engagement, involvement, or passion.
• Lack of audience activity – Audiences have become passive and are expressing a gradually falling degree of involvement in sports and other activities that require concentration and devotion of both time and resources. The fast-paced style of life in the modern world is fostering such passive and even disengaged, apathy-focused ways of life revolving around social media feeds and exhausting home-work life cycles.
• Difficulty in finding new faces and stars for shows – Though there are plenty of fighters and professionals from military and sports areas, it is becoming more difficult to attract new participants to the fist fighting arena. The reasons for such difficulty include a lack of motivation and incentives in the form of rewards on offer, as well as a lack of an organized fighter search and attraction program.
• Anti-Covid restrictions for spectators of offline fights in various locations – The COVID-19 pandemic has had a detrimental effect on sports as the number of spectators dropped with the imposition of lockdowns. Since the sport is highly focused on the ambience and the participation of like- minded fans, many viewers have found it disenchanting to watch the fights in online mode.

Combined, these issues, and the overall lack of proper highlighting of fist fighting and the fighters involved, is hampering the development of the sport. It is imperative to focus most on the fighters, because it is their involvement, and the traction they gain throughout their careers, that attracts audiences and new fighters willing to follow in their footsteps in search of fame, glory, and recognition as fighters. By turning to the technical means available for broadcasting fights and alleviating the fighters involved, it will be possible to reach new and potentially talented new fighters to grow the ranks of the sport.

Solution

The solution to the issues facing the fist fighting market can be found in the development of convenient, easily-accessible, all-inclusive, and complex systems that could be able to compete on equal footing with such industries as streaming, gaming, and social media.

Services combined within the HardApp application, supported by a monetization mechanism on the basis of HardCoin, are designed to neutralize many of the issues currently hampering the development of the market as a whole by propelling it into the modern era of mobile-focused entertainment. The HardApp solution allows to:

• Increase audience interest towards the sports and expand opportunities for audience influence on the industry as a whole via inclusive mechanisms that place viewer preference and desires at the forefront.
• Add a sense of involvement for the audience in what is happening in the ring through the use of multiple technologies and modern visualization techniques.
• Simplify the onboarding process and streamline the purchase of tickets for fights, as well as merchandise and exclusive memorabilia that can act as an important promoter of the prestige and popularity of the sport.
• Simplify the process of watching viewers’ favorite fighters and support them not only at the time of the fight, but afterwards as well, encouraging them to develop as professionals and attract more popularity and viewership to the industry and themselves.
• Increase the participation of fans in building a structured grid of fights using NFT technology that takes the process of engaging in viewership into the digital, decentralized environment.